A search Engines Optimization is the practice of increasing quantity and quality of traffic to your website through organic results from search engines.
Search engines always need new content that is precise and up-to-date.
For a strong SEO, I recommend the following:
Keyword Research for search engines optimization
The most fundamental element of SEO starts with strong keyword research. We have discussed this topic is brief here.
Concentrate on User Intent
Our aim should be to address the reader’s query and make the content more useful. You can consider adding Videos, website references, explain any concepts easily and answer reader queries.
Foremost, a heading should tell how the reader will benefit from your post and should also contain the target keyword.
A correct heading structures helps improving accessibility and SEO of your post/article.
It’s also important to include your main target keyword in the first 100 words of your introduction. For reading our post of Heading, click here.
Optimal page URL
The URL of your blog post is crawled by search engine bots which are how search engines figure out what your article is about. Hence, It is an invaluable opportunity to include your target keyword phrase.
If you check the URL on rightpurchasing, you will see that they are short and include the target keyword.
Search engine website crawlers go through your text and look for keywords and pay special attention to linked keywords as they have more weightage.
Type of links
- Anchor Links: Links to other areas of the same post.
- Internal Links: Links to relevant content on your website.
- External links: Link to relevant content on any other website.
Meta Description is the text that appears after a headline on an SERP. Google also highlights the keywords being searched.
Make sure to add the keywords in this description and describe between 50-160 characters along with entailing the benefit of a reader.
Optimize the Images for search engines optimization
Search engines can’t see a picture as we do. It looks at the image file’s description; both the title and image alt text to understand any image. The optimal size for a picture is 1,000px and you could use Adobe photoshop/ImageOptim/Affinity photo for optimizing your images.
Read our article on optimized image here.
Even after following all these steps rigorously, it could take up to 6 months to start seeing good results.
However, with hard and rigorously work on the blogs you will surely see a positive effect. Always try to keep your audience in mind and ask yourself what you can do to make your content even better for them.
You are building an SEO to generate traffic to your website, so stay tuned for our next post on Traffic..