Content marketing strategy is a pathway that not only helps you create specific content but also how to create and promote it. No matter how strong or important your content, it cannot convert readers/viewers into customers until it is strategically placed.
In simple terms, Content marketing strategy is a means to woo, retain and convert readers to make business.
Follow these steps to build a content marketing strategy:
1. The goal for your content marketing
How do you intent to gauge the success of your content? Viewers, Subscribers, Shares or any other aspect?
It is important to know your goals while you are starting as it gives your efforts a purpose.
Hence it is always easy to create a marketing strategy before you actually create your content. Today it is very important to market your content for it to reach the masses to be successful.
2. Understanding your Blog-audience
Who you create for is as important as how or what. It is vital for you to create content according to your blog-audience. You can concentrate around,
1. You need to focus on the age, gender, location and profession of your audience.
2. Similarly important is the belief system, interests and the attitude of your reader/viewers.
3.Present yourself where your audience exists
3. Email list
Once your content is ready, it should be read by your audience.
Email lets you communicate directly with your subscribers and interested audiences. Email list building is a great way to amplify your content.
This would be similar to the app notification you get when one of your favorite/subscribed Youtuber posts their content.
4. Brainstorming Ideas and keyword research
At this stage, you need to make sure to stay strategic and not fall prey to simply reacting and plan an agenda that is tied along with your goals.
Though you know your niche, Keyword research is very important to write about the specific content.
Most blogs are successful today due to their strong keyword search.
Today, just sharing is not enough. You need to use the Jab,Jab,Jab,Right Hook strategy (Given by Gary) which simply means that you need to become a trustworthy source for your readers/viewers and earn their attention so that you can ask them for something which is not just a like or a share.
The paid promotion also helps in gaining attention or even new readers.
In a brief, this was our attempt at building a Content Marketing Strategy, but your strategy will be effective only when you have a relevant domain name and ranking, more on this in the next chapter.
A few important aspects of this strategy have to be discussed in detail, hence we will do that in upcoming chapters for a better and complete understanding…