What an email list does is basically it lets you communicate directly to your subscribers and gets you into their inboxes.
For the management of these subscription emails, you could use an email service provider (ESP), which will not only build and maintain a list but will help you check reports and analyze your campaigns.
One such service provider is MailChimp (Free for up to 2,000 subscribers list). Click here to sign up on their website.
What should your email include?
What we have to add to the email is an excerpt of your content. To drive your audience to your blog and indulge in reading the complete post.
You could also send in preview emails and later a new post email once your content is ready.
This would be similar to how any YouTuber posts a preview picture or a short snip from his/her upcoming video and then later you get an app notification once the video/content is out/published.
Type of emails (for your email list):
- General campaigns and newsletters:
These are sent to everyone on your list. They’re ideal when you’re just beginning and your email list isn’t really huge.
- Targeted segments on your list:
As you grow, you’ll want to make sure you’re sending the right messages to the people in your list.
Your ESP will let you select segments based on demographic information or what links they’ve clicked on in the past, so you can send more targeted campaigns.
- Automated messaging:
These are messages you will need to send out to multiple people over time. Just like welcome emails or lists of your top content.
Now the next question is “How often?”
Now this depends on how much time you have to spend on email and how often you have news.
This could also depend on the frequency of your posts. Share an email with your readers/subscribers when you have new content to share.
Note: If you are just getting started, the suggested frequency of an email is once a month as more emails could be overwhelming for the receiver and this could significantly increase your chances of getting marked as a SPAM.
Now that you know how important email list is for a website, please help us and subscribe to our list and stay notified..
Having an email list is essential in growing your visibility and readership and similarly important is a footer of a website.
Ever though of how that space at the bottom of your website could be helpful?
If not, think now as this could help in improving your SEO along with ranking and visibility.
Stay tuned to know more about the footer of you website in the next chapter…