Footer of a website is one of the most overlooked areas on a website. A good footer can act as a safety net for the website visitors and a sitemap.
A user would go to the footer for 3 key reasons; Site navigation, Jobs, and website policies.
The main difference between the header and the footer is that header is condensed roadmap of the most valuable pages on your site and the footer acts more like a “safety net” where site visitors usually end up if they’re experiencing difficulty navigating the website.
One of the most common mistakes is over-optimizing i.e; adding a lot of details or information.
A footer can include all or few of the aspects mentioned below:
Contact form in a footer:
Contact forms should be available on every page of your website, hence making this space an accessible and consistent location.
Address or a Map in a footer:
If you have a physical store, it is always handy for a visitor on your website to have a quick view of your address.
Call to action (CTA):
Depending on the nature of your work, you should add a CTA for the site visitors on every page.
Hence, adding a button at the bottom of the page to request a callback or for subscribing to your services is apt.
Links to your social media:
Social media is a major tool for bloggers and websites.
Social Media Icons gives a unified interface and redirects to your social media and encourages interaction on platforms other than your website.
Popular posts or articles:
It is a great opportunity to highlight other related posts/articles.
Use widgets or plug-ins to show the most related or popular posts at the bottom of the page.
A Subscription alerts subscribers whenever you publish new posts.
Alternatively, as suggested earlier for the use of MailChimp, use the MailChimp Subscriber Popup Widget so users can sign up to receive your newsletter.
With a well crafted and cohesive footer you could also keep the visitor/reader enticing to visit your page again to read more informative content.
So, now that you understand the importance of a footer, did you know that you can earn by posting ads on your website or blogs?
If you don’t know how, wait for our next post on Google Adsense, where we discuss how to use it and tell about the different types of ads. Stay tuned…