Google AdSense is an advertising placement service by Google. The program is designed for website publishers who want to display targeted text, image or video advertisements on their website pages and earn money when site visitors view or click these ads.
The advertisements are controlled and managed by Google and Web publishers simply need to create a free AdSense account, copy and paste provided code to display the ads.
Revenue using AdSense is generated on a per-click or per-impression basis. It is free to become a verified website publisher in the Google AdSense program.
Google currently offers a number of different AdSense programs, depending on the type of content you will place the ads on (e.g. webpage or RSS feed).
How to Use Google AdSense?
The first thing you need to do is to apply and become an AdSense partner. Click here to signup.
Once you’ve submitted your application, it may take anything between a few days to a few weeks before it gets reviewed and approved. If your website meets all the parameters (guidelines, traffic, and quality metrics) then your account will get approved.
Once approved, you’ll be able to start displaying ads on your website. To install the ads, simply copy the code over from your AdSense dashboard onto your website pages.
Note: Posting two ads per page is ideal as lesser than two won’t be effective and more than two could look too much.
Some of the most common programs include Adsense for:
Content: display ads on your website
Search: display ads in the search results of your website
Mobile: display ads on your mobile site
Feeds: display ads in the RSS feeds
Domains: display ads on unused domains
When we speak of Google adsense, you might also think of Google Adwords.
Please keep in mind that both are different. How you ask?
Adwords allows you to advertise on the Google search results pages. While Adsense is the platform to use as a publisher to display Google Ads on your website.
Key differences between Google adwords and Adsense are as mentioned below:
- Adwords let advertise show their ads on the search results.
- The advertiser only has to pay Google when someone clicks on their ads.
- The advertiser chooses the amount they are willing to pay per click.
- Adsense is used by a publisher or website owner.
- A publisher gets a certain share of amount from google if somebody clicks on these ads.
- Google has a fixed share for paying these publishers per click.
Well, apart from the advertisements on your website/blog, you also need to concentrate on the headings of your post/blog. Do you know why?
Stay tuned to know more about heading in the next chapter…