G – Google Adsense

#G #BlogchatterA2Z #AtoZchallenge 
Google Adsense

Google AdSense is an advertising placement service by Google. The program is designed for website publishers who want to display targeted text, image or video advertisements on their website pages and earn money when site visitors view or click these ads.

The advertisements are controlled and managed by Google and Web publishers simply need to create a free AdSense account, copy and paste provided code to display the ads.

Revenue using AdSense is generated on a per-click or per-impression basis. It is free to become a verified website publisher in the Google AdSense program.

Google currently offers a number of different AdSense programs, depending on the type of content you will place the ads on (e.g. webpage or RSS feed).

How to Use Google AdSense?

Picture of Adsense for #BlogchatterA2Z challenge

The first thing you need to do is to apply and become an AdSense partner. Click here to signup.

Once you’ve submitted your application, it may take anything between a few days to a few weeks before it gets reviewed and approved. If your website meets all the parameters (guidelines, traffic, and quality metrics) then your account will get approved.

Once approved, you’ll be able to start displaying ads on your website. To install the ads, simply copy the code over from your AdSense dashboard onto your website pages.

Note: Posting two ads per page is ideal as lesser than two won’t be effective and more than two could look too much.

Some of the most common programs include Adsense for:

Content: display ads on your website
Search: display ads in the search results of your website
Mobile: display ads on your mobile site
Feeds: display ads in the RSS feeds
Domains: display ads on unused domains

When we speak of Google adsense, you might also think of Google Adwords.

Please keep in mind that both are different. How you ask?

Adwords allows you to advertise on the Google search results pages. While Adsense is the platform to use as a publisher to display Google Ads on your website.

Key differences between Google adwords and Adsense are as mentioned below:

  • Adwords let advertise show their ads on the search results.
  • The advertiser only has to pay Google when someone clicks on their ads.
  • The advertiser chooses the amount they are willing to pay per click.
  • Adsense is used by a publisher or website owner.
  • A publisher gets a certain share of amount from google if somebody clicks on these ads.
  • Google has a fixed share for paying these publishers per click.

Well, apart from the advertisements on your website/blog, you also need to concentrate on the headings of your post/blog. Do you know why?

Stay tuned to know more about heading in the next chapter…

15 Comments

  1. It was a very important post Sundeep. Glad to know many things and will get in touch to you when I will implement these all. Thanks for sharing such information friend.

  2. While setting up your brand, one of the most important things you need to focus on, is to make sure it reaches the right audience, and provides the best results. That’s where the best online advertising platforms are required. I have never used adsense in my blog but I have extensively read about it. Google Adsense is a wonderful tool for the web-based businesses around the globe. But on a serious note I have not come across any blogger or a contact who has earned anything by putting up adsense in their blog so I’ve no idea if this really works.

    • It does work. Only thing is that it takes time and effort, just like any other work. In the process, I did come across a few bloggers to understand this better and the reason they removed it from their website was that their income was otherwise well and ads made the website look a little cramped.

    • Many people had confusion about this. In fact, when I was discussing this with a friend, he couldn’t believe that both are different.
      Hope you are having an amazing A2Z 🙂

  3. Pingback: Permalink || #BlogchatterA2Z || #AtoZchallenge || Right Purchasing

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