Headings help users and search engines to read and understand the text. They act as signposts for the readers and make it easier for people to understand what a post or page is about. Headings also determine which parts of the content are important and show how they are interconnected.
Heading helps in structuring:
Headings can be a gist of your post/article and can in short indicate what a paragraph is about.
They could also be used to entice the reader for reading further. However, our main focus should be on making it easier for a reader to guide through and understand your content.
Heading improves accessibility:
Accessibility of headlines is very important as they can not be read easily. As these are in HTML, a screen reader can understand the article structure and read them out appropriately for visually impaired.
Mainly, the more accessible it is, better it is for SEO.
Using a headline might not directly help in improving your SEO, but headlines create better quality and easily readable content which results in a better SEO.
Using focus keywords prominently in a headline could be a great opportunity, but it should be natural and not overly done.
Heading in WordPress:
In wordpress, you have headings sizes from H1 to H6. These are in order by size and importance.
However, the font and size of these headings can also be set according to your wish and will.
H1 is used for the page or post title and so on.
These are usually converted into an HTML heading tag from ‘<h1>’ to ‘<h6>’
As the H1 heading tags are used for the page or post title, they are limited to only one use per page or post. As you write your content, you can use H2 through H6 in different sections.
However, it is a task to get through to H4 tags and beyond unless you are writing a really long post.
Well, headings are important, but making it visually healthy for your SEO is done by Infographics. Stay tuned for the next chapter…