Keyword research is a process bloggers and content marketers use to discover the relevant search terms being typed into major search engines like Google. This gives content creators a good indication of what people are searching for and thus which topics to write about for generating traffic to your website.
A high volume of readers needs a through Keyword research. Though some might generate traffic through a combination of social media, word-of-mouth and email subscribers, the most successful websites/bloggers today follow a keyword research strategy along with strong content planning, eventually resulting in traffic from search engines.
Basically, we need keyword phrases with a high-volume search and low competition to rank high organic search results.
Analyzing your keyword competition is similarly important. The best way to do this is to type in the target keyword in Google and analyze the top-ten results. Top-ranking posts created by big names can be difficult to compete with.
However, it does not mean it’s impossible, but that it will take more effort and time. Always keep in mind to prioritize which ones to pursue.
In general, more of keyword research will develop a better idea of how easy/difficult will it be for your content to outrank the existing search results.
Keyword Research by Season/Regions:
Keywords are never stagnant. They go through phases of popularity over time and also differ by regions. For instance, Christmas related keywords/posts will not be popular in June. Similarly, Diwali related keywords/posts might not be popular in Europe.
A good way to keep a track of these details is through the Google trends tool which is completely free.
However, for an established blog, Google Analytics is great to understand which keyword/phrase is responsible for generating traffic for your website.
Keyword research is an important aspect for your content to reflect in a search engine result page (SERP); however, the layout of a website or a page is equally important. Do you know why?
Stay tuned to know more about Layout and more in our next post coming in tomorrow…