O – Optimized image

An optimized image here doesn’t exactly mean reducing the size or pixels of an image. It means that we need to visually appeal readers with great pictures that are not only light on size but good on quality as well.

Optimizing images as a part of the #AtoZchallenge

You might or might not have a video on your website, but optimized image is a must for a better SEO ranking. Some benefits of optimized image on your website are as follows;

  • Improves page loading speed
  • Improves your SEO
  • Creating backups will be faster
  • Small image sizes are appreciated by browsers and networks as they are easier to work with
  • Consumes less storage space

The most important aspect of an optimized image is to hit the sweet spot between the lowest file size and acceptable quality. Two major aspects to consider are the file format and type of compression.

There are two types of image compression,

Lossy – This is a process that will eliminate some of the file data. This will degrade the image, so you’ll have to be careful of how much to reduce the image.

Lossless – This is a process that compresses a file’s data. This doesn’t reduce the quality but it does require that the images be uncompressed before they can be rendered.

You can use Photoshop/FileOptimizer/Affinity Photo for optimizing your images.

Choosing the right format for an optimized image:

Before you start optimizing, you need to choose the best file type,

  • JPEG – This uses both lossy and lossless optimization, but you can adjust the quality level for a good balance of quality and file size.
  • PNG – Produces higher quality images and also has a larger file size. It was basically created as a lossless image format, but can also be in lossy format.
  • GIF – This uses 256 colors only and is the best choice for animated images. It only uses lossless compression.
Display is an example of an optimized image

An Optimal Size of your image depends on your content requirement; you could require anything from a large image or a thumbnail.

However, Permalinks is one important aspect of your website. To know more about Permalinks, Stay tuned for the next post…

Re-visit any previous chapter from this journey of a blog monetization


Many more coming soon..


  1. Trust me no one wants google to hate our blog, it happens due to image size of files, but fortunately we can reduce the size to improve our blog performance and make sure that they dont ugly. Networks and browsers appreciate this as smaller image file sizes use less bandwidth.

    Large images slows down the web pages which creates a less than optimal user experience. Optimizing images is about decreasing file size, using either a plugin or script, which in turn speeds up the load time of the page. This is a huge blessing to us as a blogger.

    Do you know images make up on average 30% of a total webpage’s weight. So when it comes to optimizing images are by far the first place you should start with. There are many plugins and third party apps which helps to reduce the size of the image and are very helpful as they make the blog very SEO friendly.

    GIFs are my favourite file types and I find them very interesting and interactive, as I write this to you, it makes me remember my own GIFs.

    • I agree. Images occupy the largest part of our page and need attention. A website/blog with optimized images has a better chance to be ranked high on google. Which GIFs are your favorite?

    • Thanks for appreciation Noor. Also, PDF is a format for documents and speaking of the best format for images, I would suggest JPEG as they are most customizable and easy to use. Considerably they are the lightest on weight and are great even after the reduction of size in comparison with other formats.
      Happy A2Zing 🙂

  2. This was some useful information. I mostly use Jpeg format. But keeping a tab on size is an effort especially if your are using more images in a blog post.

    • Yes, Sonia. It is essential that you optimize every aspect of your blog post if you want to be ranked higher in search results.

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  4. Interesting information here. I generally compress the images a bit before posting them. And as you’ve mentioned in the comments, the images do take up a lot of the space on the blog.
    I was unaware of some of the technical aspects of the whole process. Thank you for the information. 🙂

    • I’m glad you do Amina. It is the way to go for better SEO. Thanks for stopping by.

      In addition, rightpurchasing is having an open day starting midnight tonight along with the “Q” post. We will be open to any of your queries regarding Blog monetization or if you need any suggestions. Hope to see you there.

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    • I’m glad it helped Frederique. Thank you for reading, I’ll be going over to your blog in a while. Thank you 🙂

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