P – Permalink

A permalink, also known as a “permanent link” is a URL. Permalinks should be SEO-friendly URLs that are easy for people to remember and for search engines to make sense of.

Image represents p - permalink as a part of the #AtoZchallenge

In simpler terms, a permalink is the full link to an individual post/page on your website.

Once created, a permalink shouldn’t be changed for a page/post. This is Because incoming links to post/page from other websites will then point at a missing URL or dead link.

SEO-Friendly Permalink:

Every page/post comes with a structured permalink as default, assigned directly. Simply navigate to Settings > Permalinks.

Displays the permalink in a URL

In order to create SEO-friendly permalinks for your posts/pages, you should use the default permalinks structure of Post name as the starting point for permalinks. However, while it’s easy to settle with the default permalink, it can be accepted without making any edits.

For the permalinks, I’ve always omitted the non-essential words like “to” and “a” so they don’t make the URL unnecessarily long. However, it’s crucial to include keywords in the URL and any other crucial operative words like “how” or “why” that indicate the nature of what the content is talking about.

To create SEO-friendly permalinks, you should always delete conjunctions and prepositions from the URL. Basically, your permalinks will be memorable and easier for search engines to work on if they are short.

Linkio is an easy to use tool for such activities apart from manually doing it yourself. For optimizing anchor text and monitoring backlinks, Linkio is a very useful tool.

While permalinks are an important aspect of your blog/website and should be SEO-friendly, there are some questions that you need to ask yourself to gauge your own performance.

Note: On Monday 20th April 2020 we are having an Open day. So, starting Sunday midnight for the next 24 hours, rightpurchasing will be open for any questions regarding blog monetization. If you have any queries related to blog or monetization of a blog, you now know where to shoot them.

Re-visit any previous chapter from this journey of a blog monetization


Many more coming soon..


  1. Yes, permalink are very important of getting a green SEO light. You mentioned sometimes its okay to use how or why if it tells about the content of the post. But aren’t they stop words? Do we still have to use them?

    • Supposing my post is about “how to travel” then the permalink can be “how-to-travel” or “how-travel.”
      Either ways a “how” is necessary to explain the topic on the page and without it the permalink remains meaningless.
      I hope you understood?
      Also, if you have any more queries, we have an open day on Monday so you can ask away as many questions and get them sorted. Thank you 🙂

    • Usually when the permalink reflects the topic of the page it is easier for a reader to direct to it and about editing, if you use a toast plugin, it is available in the SEO setting mentioned as “slug” or directly in the page settings as “permalink.”
      To change the default settings, go to Settings > Permalink and edit the default setting accordingly.
      I hope this information helps and if you have any more queries, we are having an open day this Monday for all your queries, we will be open to all your questions. Thank you 🙂

  2. Yes creating a permalink SEO friendly is important part of a good blog post. linkio is new to me, thanks a lot for sharing about it. will look into it. and great that you are having an open session for blog monetization. looking forward to it.

    • Thank you Surbhi. Your support and appreciation has always been a source for us to work better.
      About the open day, we hope to see you there with all your queries and we would be happy to help. Thank you 🙂

    • It’s good that you keep your titles short but believe me, a perfectly crafted permalink is a better option. Do check out Linkio and if you have any queries, we are having an open day for all blog and monetization related questions. Drop down on our “Q” post and ask away.
      Thank you 🙂

  3. Permalinks gives you the ability to create interesting URLs which allows you to add in one or more ‘tags’ that are then used to create the URL. These tags give search engines description of the page the URL links to helping it to understand how relevant the page is to what is being searched for. Permalinks increase the chances of users with relevant searches finding your page, they help prevent irrelevant clicks through to your website as well. This will help lower your bounce rate, which is great for SEO.

    • Great insights. IM astonished at the level of knowledge you possess. Just incredible. I certainly agree with what you explained. Thank you 🙂

  4. Quite an informative post Sundeep. Earlier I was not aware about permalinks, but now I understand their importance. Looking forward to the open session being conducted tomorrow.

  5. I also try to make my permalink as simple as possible by eliminating unnecessary words. And thanks for introducing me to Linkio. I’ll definitely give it a try. I like your idea of Open page. I’ll try to drop by later. 🙂

    • You sure should drop by and bring in any queries you may have and bring along any friends who might benefit out of the open day as well. Linkio is a must try, do share your experience. Thank you 🙂

    • I’m glad you like the post, Shilpa. Thank you.

      In addition, rightpurchasing is having an open day starting midnight tonight along with the “Q” post. We will be open to any of your queries regarding Blog monetization or if you need any suggestions. Hope to see you there.

  6. I haven’t gone as far as to work on SEO for my blog but your posts are going to help me a lot. I’ll be bookmarking this series. Thank you for sharing.

    • I’m glad you like the post. Sure do, I hope these posts help you.

      Also, we are having an open day starting midnight for 24 hours where we answer all your queries related to blog or blog monetization. I would be glad if you can join in.
      Click here to join.

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