A permalink, also known as a “permanent link” is a URL. Permalinks should be SEO-friendly URLs that are easy for people to remember and for search engines to make sense of.
In simpler terms, a permalink is the full link to an individual post/page on your website.
Once created, a permalink shouldn’t be changed for a page/post. This is Because incoming links to post/page from other websites will then point at a missing URL or dead link.
Every page/post comes with a structured permalink as default, assigned directly. Simply navigate to Settings > Permalinks.
In order to create SEO-friendly permalinks for your posts/pages, you should use the default permalinks structure of Post name as the starting point for permalinks. However, while it’s easy to settle with the default permalink, it can be accepted without making any edits.
For the permalinks, I’ve always omitted the non-essential words like “to” and “a” so they don’t make the URL unnecessarily long. However, it’s crucial to include keywords in the URL and any other crucial operative words like “how” or “why” that indicate the nature of what the content is talking about.
To create SEO-friendly permalinks, you should always delete conjunctions and prepositions from the URL. Basically, your permalinks will be memorable and easier for search engines to work on if they are short.
While permalinks are an important aspect of your blog/website and should be SEO-friendly, there are some questions that you need to ask yourself to gauge your own performance.
Note: On Monday 20th April 2020 we are having an Open day. So, starting Sunday midnight for the next 24 hours, rightpurchasing will be open for any questions regarding blog monetization. If you have any queries related to blog or monetization of a blog, you now know where to shoot them.
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