User intent tells us what a user is looking for when conducting a search query on any search engine. User intent takes into consideration the keywords used in search queries but goes beyond them. It tries to understand the context and the intention behind those words.
Search engines earlier relied heavily on text data and backlinks in order to establish a ranking for any website. These search engines have now become a sophisticated product with a plethora of algorithms designed to promote content and results that meet users intent.
There are 4 major reasons why people use a search engine like Google. Understanding these reasons will help you write better content and attract readers accordingly.
Informational User Intent
This first kind is also one of the highest levels of search that people conduct online today.
This is the best category for most bloggers as offering information, advice/instructions are what most bloggers are doing today. Informational searches are usually done to find tutorials, solutions, tips, advice, and more related to learning or educating. Some examples could be “Best Air Fryer” or “Best Coffee Machine” or “Best Instant pot.”
Navigational User Intent
This category of people uses Google just for landing on the target URL/website faster, as they already know where to go. It could be because it’s an easier option or if they don’t remember the URL. Some examples could be “Twitter” “Facebook” “Instagram” “Amazon”
Search engines are equipped to decipher a user’s intent and give results related to specific websites.
Transactional user Intent
The user’s intent with this kind of search is usually to buy something. It could also be possible that the user just looking to buy the product and may already be done with the research.
Some examples are “Amazon coupon codes” ”OTG Pricing” Coffee Machine price”
People who haven’t decided which service or product to opt for but know that they want a product come under this category. This basically means that they know they want something but can not decide which variant or company to opt for. It could be because of the overwhelming options or if the user is looking for something available locally/nearby.
Some examples are “Best coffee shop near me,” “Best Coffee machines on Amazon,” etc.
Once you have understood a user Intent, you would write content answering the queries. One way to simplify or make your content interesting is by adding Video content. To know more about a Video blog, Stay tuned for the next chapter…
Re-visit any of our previous chapter
More coming soon