U – User Intent

User intent tells us what a user is looking for when conducting a search query on any search engine. User intent takes into consideration the keywords used in search queries but goes beyond them. It tries to understand the context and the intention behind those words.

Search engines earlier relied heavily on text data and backlinks in order to establish a ranking for any website. These search engines have now become a sophisticated product with a plethora of algorithms designed to promote content and results that meet users intent.

Picture shows a "U" which stands for User intent is a part of the #AtoZchallenge

There are 4 major reasons why people use a search engine like Google. Understanding these reasons will help you write better content and attract readers accordingly.

Informational User Intent

This first kind is also one of the highest levels of search that people conduct online today.

This is the best category for most bloggers as offering information, advice/instructions are what most bloggers are doing today. Informational searches are usually done to find tutorials, solutions, tips, advice, and more related to learning or educating. Some examples could be “Best Air Fryer” or “Best Coffee Machine” or “Best Instant pot.”

Navigational User Intent

This category of people uses Google just for landing on the target URL/website faster, as they already know where to go. It could be because it’s an easier option or if they don’t remember the URL. Some examples could be “Twitter” “Facebook” “Instagram” “Amazon

Search engines are equipped to decipher a user’s intent and give results related to specific websites.

Transactional user Intent

The user’s intent with this kind of search is usually to buy something. It could also be possible that the user just looking to buy the product and may already be done with the research.

Some examples are “Amazon coupon codes” ”OTG Pricing” Coffee Machine price”

A pictures showing the user intent on a google search bar #AtoZchallenge

Commercial Intent

People who haven’t decided which service or product to opt for but know that they want a product come under this category. This basically means that they know they want something but can not decide which variant or company to opt for. It could be because of the overwhelming options or if the user is looking for something available locally/nearby.

Some examples are “Best coffee shop near me,” “Best Coffee machines on Amazon,” etc.

Once you have understood a user Intent, you would write content answering the queries. One way to simplify or make your content interesting is by adding Video content. To know more about a Video blog, Stay tuned for the next chapter…

Re-visit any of our previous chapter


More coming soon


        • I understand that you use Google Analytics, but don’t utilize the complete information from there. However, to understand your user’s intent you have to start with a Niche and work upwards. Google Analytics can help you segregate your user’s activity on your blog, but can not help you understand your user’s intent.
          I hope I have answered your query. If not please text me in person so we can do this live. Thank you for reading buddy 🙂

  1. This was an extremely useful information. I have often wonder about User intent but never been able to decode it. And hey! I hope you are converting your posts into an ebook , Would love to keep it with me for quick reference.

    • I’m happy to help Sonia and to know that everyone is benefiting from this, which makes me very happy. Thanks for the appreciation, Sonia 🙂

  2. While I was reading your post, I was recollecting my knowledge/information on user intent. It goes beyond keywords and also called as query intent or search intent, is identifying what a user/reader wants to find when they type their search topics in the search engine. UI helps in increasing your rank on search engines as a blogger you need to make/write content which makes the users/readers happy to find in their search results. Given any day writing content keeping the intent of the user helps in increasing the value of the information being showcased to the world by you.

    Do you know this – I am sure you do, more than 5 billion searches are done on Google. which means there are billions of people with some need or the other. And the businesses – websites/blogs that are filling to these needs of billions are the super successful in the virtual market. This is because of using proper user intent.

    I would say it that SEO hugely highlights on key-word optimization, but that is not enough, you must give your attention, importance to UI too – which I find hardly few bloggers do.

    Lastly no magic or short cut will take your blog to the top list, keywords, UI, SEO are all are required but what matters is your content, your efforts and following the best ways to promote them.

    • I agree with all that you have said, It is a package of multiple things and not one. I’ve always said that we need to put in a lot of effort and time to be successful. Thanks for the information on UI, that I have read about it, haven’t practiced enough about this.
      Thanks a lot 🙂

  3. That’s some neat information. As bloggers seo must be closely related to user intent. When we are trying to write a post for a particular keyword it’s important to go through the existing results and find out what the normal user intent is when they search for the term.

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