A video blog usually shortened to vlog is a form of blog for which the medium is video. A video blog often combine embedded video with supporting text, images, and other metadata.
I’m pretty sure everyone knows what is a Vlog or Video blog. However, did you ever consider this for your Blog?
Well, It’s time to re-think if you haven’t already.
A video blog is done with the help of videos. You can either self-host your video or use services like YouTube, Vimeo, Metacafe amongst many others to host your videos.
For example, Harjeet hosts her blog “WordsmithKaur“. She is an avid blogger and for this A2Z she is doing a series on a protein-rich diet to the likes of Keto. She writes down an elaborate recipe and mentions all the tricks that one can use. But, she doesn’t stop here and makes a helpful video along with the post. This makes it easier for all her readers/viewers to take notes while they cook.
In simpler terms, you can upload your video content on YouTube and embed the video to your Blog. This way you get to explain your content in written and video format in one place. Not to forget that the views on YouTube also bring in earnings.
Since videos are interactive and give more detailed information, people often turn to look for video reviews, walk-through, and tutorials. Hence, making video content more reliable and easy to understand.
Advantages of a Video Blog:
* Brings great exposure to your blog/website,
* Videos are Interactive and descriptive,
* They work great for a tutorial,
* One great video can help you get that push,
* Videos also help you with extra income.
Like we already discussed, you can host videos on free video hosting sites, another option is to self-host. This way you can add the video on your blog directly which makes your website/blog more reliable.
Companies today hire professionals to create video content for them which suits their brand and works for their customers. Similarly, you can create your own content strategy and drive more people accordingly.
Remember that ultimately the success and appeal of your video blog relies on the quality and relevance of its content. Meaning to create an engaging narrative relevant to your blog while guaranteeing a high standard of audio and visual effects. While the former generally depends on the nature of your blog and the purpose of creating a video, as a general rule you should not use inconsequential material which has little more than novelty value as these types of video are less effective now than they were earlier. This is because viewers are more familiar with the format and seek out informative content with depth and meaning.
Visit any previous chapters from the Blog monetization Journey
More coming soon…