If you’ve looked over your website analytics in the past. Did you notice a strange rise in visitors and/or a significant drop in your conversion rate? If you have, it’s a good chance that you may be experiencing zombie traffic. This has prominently increased in recent years. Sadly, there is no cure to get rid of it completely; however, you can take precautions to reduce it to a minimum.
Zombie Traffic is mostly unpredictable. However, it has been found to affect a website either seasonally or even in an interval of a few days.
A Zombie visitor is a real person who visits your site but doesn’t really interact with the content. They might even make their way to different pages, but they never click on one of your money-making links/items.
This results in your conversion either staying idle/dipping down even more. Sometimes zombie traffic wouldn’t even cause a spike in your usual visitor levels. This means your traffic could be stable throughout, but your conversions inexplicably drop. This could be a reason explaining that your website has had zombie visitors.
How to mitigate the Zombie traffic?
The best answer for this is Optimizing the website. Zombie traffic is a big reason why we need to optimize our website/blog. Even with an optimized website, you can still expect Zombie traffic. However, it will be at a minimal level.
According to a theory, if websites are seeing distinct periods of high conversions and no conversions. Then they may toggle between different Google buckets. This means Google sees the website as informational and sometimes as transactional. Either way, it makes sense why you would see a drop in conversion rate. When the site is receiving the wrong kind of traffic this statistic drops.
However, if this theory is to be believed, then it is necessary to optimize your website for the right purposes.
Although it is not possible to cut off the zombie traffic, you can keep the negative impact to a minimum. This is possible by optimizing the website.
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